Qualitative research is fast, unique & contribute to rich and insightful results:
- Exploring consumer idea towards our product/concept.
- The opportunity to probe: Reach beyond initial responses and rationales.
- Non-verbal Communication: observe, record and interpret non-verbal communication (i.e., body language, voice intonation) as part of a respondent’s feedback.
- The opportunity to engage respondents in "play", such as projective techniques and exercises, overcoming the self-consciousness that can inhibit spontaneous reactions and comments.
MARS QRC™ conducts all qualitative method including:
- In-depth interviews with consumer & expert.
- Focus Group discussions (FGD).
- Diary and journal exercises.
- In-context observations.