MARS Institute

What is MARS Institute?

MARS Institute started in 1995, formerly under named of MARS School of Marketing Research, a Strategic Business Unit of the MARS Group.

MARS is a company which is engaged in Research, Data Provider and Data Science.

MARS institute aims to equip Indonesian businesses executives with up to date decision making knowledge and skill and how to translate it into corporate strategy.

MARS Institute focus on learning about continuous process of decision making, start with research, big data, data science and transform it into strategy, both in business and government institutions.

MARS Institute Services


For corporate INHOUSE TRAINING, MARS Institute provide STANDARDIZE & CUSTOMIZED training module for specific corporate purposes.


In public training, MARS INSITUTE provides certified integrated training modules and specific training topics.


MARS INSTITUTE regularly organise a public seminar related with Research, Big Data dan Strategy.

MARS Institute Training MODULES


  • Marketing Research : Design & Implementation
  • Product Development Research
  • Understanding customer profile & Behavior
  • Communication Research
  • Customer Satisfaction Research
  • Service quality Monitoring
  • Online & Mobile Research
  • Segmentation & Positioning
  • Market Feasibility
  • Customer Intelligence
  • Business Intelligence


  • Big Data for Business
  • Big Data for Decision Making
  • Big Data for Marketing
  • Data Analytic for Marketing : basic
  • Data analytic for Marketing : Intermediate


  • Strategic Management
  • Corporate Competitiveness
  • Brand strategy
  • Business Intelligence
  • Finance for non finance (1-3 days)
  • Outlook of Economic, Business & Capturing the opportunity for Company
  • Strategy under uncertainty
  • Behavioural Decision Making (behavioral finance)
  • Managing investment portofolio
  • Merger & Acquisition
  • Strategic Cost reduction
  • Financial Restructuring
  • Increasing company cash profit
  • Business Financial Value Creation
  • Enterprise risk management
  • Cash Management

Softskill Training Module – Collaboration with INSPIRE


  • Leadership
  • Team Management
  • Problem Solving
  • Decision Making
  • Entrepreneurship
  • Coaching Skills for executive
  • Communication Skill
  • Time Management
  • Stress Management
  • Learning Skill
  • Career Skill

Main Facilitator

Prof. Dr. Roy Sembel MBA

  • Profesor in Corporate Finance
  • PhD in corporate Finance
  • Dean of IPMI Business School
  • more than 20 years experience in corporate finance

Dr. Asto Subroto, MM

  • CEO of MARS Group
  • Doctor in Management Science
  • IPMI Centre for Innovation & Competitiveness
  • more than 20 years in Marketing & Research

Affiliate Facilitator

Hasnul Suhaemi

Jimmi Gani
CEO of IPMI Business School

Hotbonar Sinaga
Ex. CEO Jamsostek