QRC - Qualitative Research Center

Diving Your Target Mind
- How to Figure Out Customer’s Intangible Desire

Qualitative research is fast, unique & contribute to rich and insightful results:

  • Exploring consumer idea towards our product/concept.
  • The opportunity to probe: Reach beyond initial responses and rationales.
  • Non-verbal Communication: observe, record and interpret non-verbal communication (i.e., body language, voice intonation) as part of a respondent’s feedback.
  • The opportunity to engage respondents in "play", such as projective techniques and exercises, overcoming the self-consciousness that can inhibit spontaneous reactions and comments.

MARS QRC™ conducts all qualitative method including:

  1. In-depth interviews with consumer & expert.
  2. Focus Group discussions (FGD).
  3. Diary and journal exercises.
  4. In-context observations.