Services
MARS is a full marketing research agency. We doing both Quantitative and Qualitative research or Causal Research (experimental design). We serve our client in every step of marketing research process; starting from defining the problem, research objective, planning and field work execution, data processing and analysis, conclusion and recomendation.
For data collection process we are using any kind of available methodology and we selected by research objective.
Quantitative Research:
1. Personal/face to face interview
2. Telephone interview
3. Mail interview
4. Internet interview
Qualitative Research:
1. Focus Group Discussion (FGD)
2. In-depth interview
MARS have two FGD room complete with one-way mirror and audio/video recording.
SYNDICATED RESEARCH
MARS have a syndicated research that known very well as a Brand Equity Survey. It is a multi client survey which measure all aspect of brand performance comprehensively.
The objective of this survey is to give a brand manager a potrait about their brand performance and their competitors. Therefore they can evaluate their brand continously and winning their brand.
Since 2001 MARS have a partnership with SWA magazine by giving a prestigious awarding in